Marketing Your Secret Recipe to Success in the New Digital Era

If you are one who keeps track of the new techniques and strategies employed for digital marketing the proliferation of videos in the recent times wouldn’t have escaped your eyes. If you were to ask the top advertising agencies in UAE about their secret recipe for success in the new digital world they would reply ‘video marketing’. This is no surprise as the advent of smartphones and increases in data bandwidth globally has meant that more videos are consumed worldwide. A digital advertising agency in UAE would tell you that videos are more effective in striking the right chord with the audience compared to paragraphs of texts which have been used over the years. Let us take a look at some of the reasons you should make videos part of your marketing mix and why your digital advertising agency in UAE suggests you the same.

Videos Build Trust  

As any digital marketing agency in UAE would tell you the success of your campaign rests on building trust among your target audience and videos are surely the best tool to build trust. Videos unlike other forms of content take the message to a conversational level which helps you build long-term relationship with the audience and turning them into loyal customers.

Improve SEO Score            

If you have videos embedded on your website you brighten up your chances of ranking on the SERP. Google’s latest algorithm updates are giving preferences to videos over plain text and images. A YouTube Advertising Agency in UAE would be able to help you scale up on rankings and attract unique eyeballs.

Create Buzz on Social Media

Your Social Media Marketing Agency in UAE may have already suggested the use of videos for promotional activities and it is for a good reason. Video posts are finding more traction with users. The fact that your Social Media agency in UAE can use the same video across different social platforms without any restrictions offers them more ways to explore creativity.

They Increase Sales

Television for years had been the most powerful medium of advertising as it had the ability to excite two of the most important sensory organs – eyes and ears. Videos do the same on a digital platform as they help in delivering the message in a powerful way. An Internet Marketing agency in UAE will help you create the most powerful videos that ignite the right desires in the minds of your audience to increase sales.

Top advertising agencies in UAE are using videos to attract eyeballs, engage users and improve conversions. It is time you join this bandwagon. 

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Something Interesting About Scarlet Media

Scarlet, founded in 2006, is a full-service digital media communication & advertising agency focused on managing the consecutive processes of digital and traditional media investments in a dynamic way. We base our strategic planning on High ROI as the primary frame of all our activities. http://www.scarletmedia.net

Scarlet is based in Istanbul / Turkey, Dubai / UAE and Mumbai / India and London / UK; serving for more. We are very active in Turkey, UAE, Middle East, Africa (MENA) and Europe markets like UK, Belgium, Italy, Germany, France and in China, Japan and Hong Kong as well.

We are the exclusive the media partners of Hurriyet, Sabah and Yeniasir and Daily Sabah newspapers in the region. Some of our global major clients include Calzedonia, Intimissimi, Saudia Airlines, Qatar National Bank, Omega, Swatch, Pandora, Calvin Klein, Tupperware, Sandisk, Berkeley, Rado, Longines, Tissot, Baume Mercier, Vertu, Ulysse Nardin, Parmigiani, Alpro, Tranquini, Frette, Brioni and Stefano Ricci. http://www.scarletmedia.net/en/our-works.html

We support our clients also in the production phase by our complimentary studio service for media adaptations, green box shootings and loyalty free music productions for your TV & radio commercials
Using these creative studios Scarlet managed to accomplish several projects, especially on video production for TV & Youtube commercials and for internal communication (mainly for HR departments). The reels can be viewed here: http://www.scarletmedia.net/en/showreel.html

Our direct services include:
Media planning according to client needs and annual strategy
Media buying in all related media networks including digtal and mobile
Media Channel Analysis
High ROI opportunity consultation
Media Adaptation (local design&video adaptation, voice-over services for any medium)
Pre & Post Campaign Analysis
Strategy Evaluation
Competitor Media Investment Analysis
Social Media Management (sister company owned by Scarlet)
Marketing consultancy
Marketing research


Our clients can benefit from our totally-free-of-charge services without any limit:
Scarlet HQ:
⦁ Digital Video Production Studio for any castless digital commercials
⦁ Professional Green Box Video Studio and equipment for btl commercials and virals
⦁ Digital Ads production
⦁ Creative Adaptation, mainly for magazine and outdoor ads
⦁ HTML production, Strip Ad (TV) production

Scarlet Studio Istanbul Branch:
⦁ Voiceover and music studio for any voiceover services
⦁ Semi – professional voiceover talents
⦁ Jingle and radio commercial production

Outsourced services we manage include:
Pre-campaign research on market & brand awareness
Pre-campaign research on creative and its potential impact
Market intelligence &Competition Benchmark
Target Audience Analysis
Social Media Monitoring (Meaminds monitoring tool)

Our integrated approach helps us to manage communication strategy of premium brands through various aspects. Offering 360-degree service on digital ad agency UAE, Scarlet is well-known for bringing tailor-made solutions to reputable international brands for their online presence in terms of brand positioning, content marketing, campaign management and digital PR.

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Best Digital Advertising Company

Now that the competition in every industry gets tougher and tougher, a lot of business owner is using a different strategy to gain boost over their competitors. Digital advertising is one of the best and most exploited methods today because it offers a lot of benefits. Today I will show you some of the great benefits that you and your business can get leads and good reputation in online networking.

One of most famous advantage that you can get from digital or web market agency is the fact that they will find the digital advantage packages that help you to grow your business or suit for your business needs and within the best budget. You just let them know what you want to implement and they will come up with a package that perfect for your business and your budget.

Today social media marketing is one of the best options to grow business at very low cost. Social media platforms like Facebook, Twitter Instagram are good places for a business to attract leads. Best Digital advertising company helps you to get very strong business and they (Facebook advertising companies) will prove this with conversion tracking. The very best digital marketing agencies will be able to show the conversion rate and cost per lead of your social media

A Digital Marketing Agency or company will utilize one of the modest bunches of perceived survey stage and give the devices and methods for enabling you to catch, oversee and react to client audits.

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About Me

When I was started my career with Digital marketing, I don’t know about single meaning of digital marketing. But after some time I am started my study on Google marketing believe me I have found many interesting facts that really amazing.

If there was one thing I wanted to do in my life, it was digital marketing because I had been a strong passion for marketing. But the main challenge I have faced in my time period that was who is the best because there are 1,00,000 of companies already worked in this profile and this is very difficult to find which is good for you. So this is also a big challenge to choose best for you.

Sometimes I am frustrated to do same task again and again. It’s really getting bored because we are human we are not doing same task again and again. All of we are wants to get new and interesting topic in our career and this is the time I have found the magical tricks on Google for marketing with different platforms.

My started research at Google algorithms resources online and I read. I read like mad and tried read everything but it’s not easy because everything is new and not easy to learn and not easy to remember.Today I read every single article that helpful for increasing my skills.

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Facebook Ads and Google AdWords - What's The Difference?

As an entrepreneur with a constrained advertising spending plan, how might you get the best outcomes for your online advertisement crusade?

Google and Facebook are the biggest publicizing stages on the Internet, both enabling you to target clients and spread your image message.

The most imperative distinction between utilizing Facebook advertisements and Google Ads is the way your gathering of people will experience your promotion. While Facebook picks promotions to show in light of a client's expressed advantages and socioeconomics, a Google advertisement is focused on in view of the client's pursuit terms. The distinction is like perusing (Facebook) versus going straight to what you know you need (Google). Both methodologies can be helpful for achieving potential clients. Facebook is a compelling apparatus for creating brand mindfulness, while Google works best with respect to pull showcasing.

This article takes a gander at the similitudes and contrasts between the two and when you may pick one approach over the other.

Google AdWords

AdWords gives you a chance to offer on a specific catchphrase or expression to have your advertisement show up when a client seeks on that term. The way to benefitting as much as possible from this approach is to precisely look into catchphrases and comprehend what dialect your clients are utilizing. Your fundamental objective when utilizing Google pay per click (PPC) promotions is to ensure that your publicizing duplicate and greeting page coordinate well with a client's pursuit term.

On the off chance that the client is searching for a specific item or kind of thing, you'll get a higher active clicking factor (CTR) when your substance coordinates their necessities.

Facebook promoting stage

Facebook offers a more extensive promoting approach, where you can market to individuals who fit certain socioeconomics or psychographics however who aren't really hunting down your item. This gives you a chance to teach potential buyers about the esteem you give. Facebook rebuilt it's publicizing stage prior this year to make its objective showcasing approach all the more effective. You can target clients by area, socioeconomics, or associations.

The associations choice gives you a chance to achieve companions of the individuals who like your page, for example. You can likewise target individuals in light of expressed interests and the Facebook bunches they've joined, and in addition in view of their past shopping conduct. In the event that you are endeavoring to manufacture mark mindfulness a free focusing on approach is a decent technique. This gives you a chance to cast the net wide and achieve a huge gathering of potential clients. The contrary strategy is to firmly focus on your promotions and run different short crusades to perceive what blend of variables gives the best ROI.

Relative expenses 

Despite the fact that the methodologies of the two stages are correlative as opposed to indistinguishable, it's reasonable for consider the cost per click (CPC) sum for each approach. Facebook publicizing has a tendency to be less expensive than an AdWords crusade, with a CPC charge of $0.25 on the low end. Conversely, on the off chance that you need to rank profoundly for extremely focused hunt terms on Google, the cost can be $100 per click or higher. Clearly that isn't generally the case, yet all in all a Facebook battle will cost less. Be that as it may, less expensive isn't generally better, so it is more critical to look at the outcomes. For this, the number we need to take a gander at is taken a toll for each obtaining (CPA), not CPC. For instance, let's accept that the CPC for a Facebook crusade is $1.00, while an AdWords battle is five times more costly with a CPC of $5.00. But since the Google crusade is successfully coordinated with the correct inquiry terms, it has a 10 for every penny change rate contrasted with Facebook's 1 for each penny. For this illustration, we'd say that the CPA for the Facebook advertisement is $100 while the Google promotion has a securing expense of just $50.

The way to capitalizing on your showcasing spending plan on these stages is to precisely gauge promotion execution. Luckily, Facebook advertisements and Google promotions both offer capable examination to track movement and transformation rates.

Picking a stage

While Google promotions regularly have a to some degree bring down cost per obtaining in light of the fact that it is so centered around client look terms, this approach has its confinements. Facebook advertisements enable you to contact a more extensive group of onlookers, including individuals who might not have acknowledged they needed or required your item. The two kinds of promoting can pay off on the off chance that you have the correct information to run a successful battle. For Google advertisements you'll require the watchwords that your clients are hunting on and down Facebook promotions you'll have to explore different avenues regarding focusing on various markets. Your most logical option might be to attempt a blend of both promoting channels and track the number and sorts of leads you get from each administration.

Would it be advisable for you to get a star? One approach to get the most out of your promoting spending plan is to work with a web-based publicizing office, otherwise called a web-based social networking office, portable showcasing office, or computerized advertising organization.

An online networking organization offers numerous advantages, including promoting skill, and outcast's view, and learning of the most recent instruments and patterns. The biggest advantage is that you'll right away secure ability and access to proficient instruments. Web-based showcasing is continually changing, and it requires some serious energy and pushes to stay aware of patterns and settle on the best choices. You'll likewise gain admittance to the best examination apparatuses so you can track client reaction measurements effortlessly and viable. Some of these instruments can cost several dollars for every month to permit, however with an advanced promoting organization you'll approach every one of the information you have to benefit as much as possible from your financial plan. Regardless of whether you work with a group or handle everything yourself, the best wager for web-based promoting achievement is to spread your showcasing spending plan crosswise over the two stages. The rate you spend on each relies upon your present objectives. Are you going for more extensive brand mindfulness (Facebook) or seeking after a more quick ROI (Google). 

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Facebook Marketing

The world is crashing. The online networking pack drove by Facebook is the main motivation behind this associating of the genuine individuals of this present reality in the virtual universe of the web. Facebook specifically, lets its endorsers of associate, impart and respond to everything without exception going on the stage. The real reason that we are perusing and endeavoring to comprehend its advertising procedures is that it is tremendous and accordingly, unavoidable. It has 15% of the total populace as supporters, the greater part of whom spend a healthy hour there. Facebook can in this manner, go about as a 'connection' to associate with the worldwide purchasers and that too based on their own inclinations. It interfaces with people in the general zone upheld by talk delivery people for private conversations. If you are not on Facebook as a business, you have to arrive as quickly as time permits. On the off chance that you are as of now there, yet appear to get lost without much income, you have to reconsider your Facebook publicizing effort. These bits of knowledge ordered based on accessible showcasing choices on Facebook, can enable you to arrive with the required impression and effectively:

FACEBOOK PROFILE PAGES: Each business substance is permitted a page on Facebook which is associated with a base supporter profile. A decent profile picture (organization logo) with a decent cover photograph gives the profile a visual character. Profile pages require steady and intriguing updates, presents and connections on web journals to stay refreshed and frequently highlight in posts of individuals who 'like' them. Posting of pictures and recordings in coordinating the availability of your substance additionally puts your point forward on numerous occasions.

FACEBOOK GROUPS: There exist different Facebook pages of gatherings with similarly invested propensities, work, attitudes or necessities. Break down the ones with exercises nearer to your business or with endorsers that may turn into your planned customers and participate as individuals. Normal presents on these gatherings cause you achieve the gatherings endorser's encourage straightforwardly. These gatherings, for the most part, have inborn tenets for advancement. Adhere to these standards and furthermore post on their general discourses.

FACEBOOK ADVERTISEMENTS:  The most ideal approach to publicize on Facebook is by paying it to play your promotions in the nourishes of your expected customers. You have the alternative of picking this customer base rundown based on socioeconomics, decisions, side interests, among others. Facebook advertising administrations can enable you to contact them in the best way. These advertisements can likewise incorporate an 'invitation to take the action ' catch that can specifically enable you to advance deals.

Facebook can change the substance of your business. Make the most of it in the most ideal path conceivable with experienced advertisers like the 'Brands Martini'. Need to find out about their work and advanced promoting administrations.

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