If you are one who keeps track of the new techniques and strategies employed for digital marketing the proliferation of videos in the recent times wouldn’t have escaped your eyes. If you were to ask the top advertising agencies in UAE about their secret recipe for success in the new digital world they would reply ‘video marketing’. This is no surprise as the advent of smartphones and increases in data bandwidth globally has meant that more videos are consumed worldwide. A digital advertising agency in UAE would tell you that videos are more effective in striking the right chord with the audience compared to paragraphs of texts which have been used over the years. Let us take a look at some of the reasons you should make videos part of your marketing mix and why your digital advertising agency in UAE suggests you the same.
Videos Build Trust
As any digital marketing agency in UAE would tell you the success of your campaign rests on building trust among your target audience and videos are surely the best tool to build trust. Videos unlike other forms of content take the message to a conversational level which helps you build long-term relationship with the audience and turning them into loyal customers.
Improve SEO Score
If you have videos embedded on your website you brighten up your chances of ranking on the SERP. Google’s latest algorithm updates are giving preferences to videos over plain text and images. A YouTube Advertising Agency in UAE would be able to help you scale up on rankings and attract unique eyeballs.
Create Buzz on Social Media
Your Social Media Marketing Agency in UAE may have already suggested the use of videos for promotional activities and it is for a good reason. Video posts are finding more traction with users. The fact that your Social Media agency in UAE can use the same video across different social platforms without any restrictions offers them more ways to explore creativity.
They Increase Sales
Television for years had been the most powerful medium of advertising as it had the ability to excite two of the most important sensory organs – eyes and ears. Videos do the same on a digital platform as they help in delivering the message in a powerful way. An Internet Marketing agency in UAE will help you create the most powerful videos that ignite the right desires in the minds of your audience to increase sales.
Top advertising agencies in UAE are using videos to attract eyeballs, engage users and improve conversions. It is time you join this bandwagon.